SEO / SEM Strategies: How to Unify

Search Engine Marketing (SEO) and Search Engine Optimization (SEO) are no longer 2 separate disciplines. Here are 3 tips for getting them to work in sync. Know more at http://goo.gl/uTTlf.

1. Identify overlap: where they don't and where they should.
2. Measure the Paid Click percentage: better way to find coverage holes and overlap than trying to compare the number of impressions, clicks and conversations that each channel is driving.
3. Refine, Review, Repeat.