terça-feira, 28 de junho de 2011

SEO / SEM Strategies: How to Unify

Search Engine Marketing (SEO) and Search Engine Optimization (SEO) are no longer 2 separate disciplines. Here are 3 tips for getting them to work in sync. Know more at http://goo.gl/uTTlf.
  1. Identify overlap: where they don't and where they should.
  2. Measure the Paid Click percentage: better way to find coverage holes and overlap than trying to compare the number of impressions, clicks and conversations that each channel is driving.
  3. Refine, Review, Repeat.
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